Are you struggling to quantify the impact of PR efforts to your CEO or Board? For executives focused on data and clear ROI, explaining the value of PR, which largely supports your brand’s reputation, can be a daunting task. The Worth of a Stellar Reputation Although it’s challenging to assign a precise monetary value to […]

At Brand Ally Communications, we often hear from prospective startup clients in the EV and EV charging sectors that they are seeking flexibility with their PR support. It’s understandable—many emerging businesses want their PR efforts to adapt to the dynamic nature of their growth journey. We recognize that the traditional concept of a retainer can […]

As a communications leader in the e-mobility industry, it’s not uncommon to feel at the mercy of the media’s whims when trying to share your brand’s stories. You might find yourself in a familiar scenario: reading an article about a similar brand, reaching out to the journalist, only to hear that X or other platforms […]

In today’s fast-paced media landscape, clear and effective communication is more important than ever. Yet, many businesses fall into the trap of using buzzwords like “innovative,” “disruptive,” or even “face-melting” when engaging with the media. While these terms might sound impressive, they often lead to more confusion than clarity. The Problem with Buzzwords Using complex […]

In the fast-paced world of business, maintaining momentum between product launches can be a daunting task. One common pain point expressed by both new and prospective clients is the struggle to identify compelling stories to tell during these lulls. Enter the brand newsroom—a game-changing strategy that not only addresses this challenge but also offers a […]

When I hear the phrase, “There’s no such thing as bad press,” it feels like nails on a chalkboard. This old adage couldn’t be further from the truth in today’s media landscape. Bad press can severely damage a company’s reputation, erode customer trust, and create long-lasting negative perceptions.  Key Strategies for Avoiding Bad Press Recently, […]

Timing is everything—especially when it comes to launching a new product or service. Clients often seek my advice on the optimal timing for major announcements, pondering whether to unveil their latest innovation at prestigious events like CES or the Pebble Beach Concours. While there’s no one-size-fits-all answer, considering key factors can help steer your decision-making […]

Marketing your business presents a unique set of challenges. As executives and marketers in this dynamic industry, we’re all too familiar with the uphill battle of capturing attention in a crowded market. Over the years, I’ve had the privilege of collaborating with exceptional CEOs and marketers who’ve grappled with various facets of the marketing puzzle, […]

In the fast-paced world of e-mobility, where innovation is key and competition fierce, one crucial aspect often overlooked is the timing of involving communication teams in product development. Whether you’re a well-established corporation or a budding startup, the temptation to sideline PR until the eleventh hour can be all too common. However, making this mistake […]

Have you ever experienced the sting of defeat, not on a playing field, but in the competitive landscape of business? It’s a sentiment shared by many, wondering how a less experienced or seemingly less strategic competitor could outpace them. This feeling is not uncommon, especially in the realm of public relations (PR) where visibility and […]