Marketing your business presents a unique set of challenges. As executives and marketers in this dynamic industry, we’re all too familiar with the uphill battle of capturing attention in a crowded market. Over the years, I’ve had the privilege of collaborating with exceptional CEOs and marketers who’ve grappled with various facets of the marketing puzzle, particularly the daunting task of media relations. As an entrepreneur myself, I intimately understand this struggle—a perspective I never fully grasped during my agency tenure.

The Demands of Marketing Your Own Business

Here’s what I’ve gleaned from my experiences:

Personal Investment and Creativity

Marketing your own business demands dedication and creativity. Unlike promoting a client’s brand, where you can maintain some level of detachment, marketing your own venture requires a deeply personal investment. It’s about effectively conveying your vision, values, and unique selling propositions to your target audience.

Speaking of Investment . . . 

Time is perhaps the largest investment required for effective communications. Media relations can be incredibly time-consuming but are essential for brand visibility. Securing press coverage and cultivating relationships with journalists are integral components of any comprehensive marketing strategy. However, the process of pitching, follow-ups, and nurturing media connections can consume valuable time and resources.

Balancing Act

Balancing marketing efforts while managing day-to-day operations requires serious strategic planning and execution. In the fast-paced e-mobility industry, there’s little room for error. Juggling the demands of marketing initiatives alongside operational responsibilities necessitates meticulous planning and efficient execution to ensure no balls are dropped.

Elevating Your E-Mobility Marketing Efforts

Whether you’re a seasoned executive navigating the nuances of sustainability PR or a budding entrepreneur looking to carve out your niche in the industry, this podcast episode offers invaluable insights and actionable advice to propel your business forward.

Check Out the Smart Gets Paid Podcast Episode

This very topic is at the heart of my recent conversation with my coach/mentor, Leah Neaderthal, on her enlightening podcast, Smart Gets Paid. If you’re ready to hear some of my challenges as an entrepreneur and how they’ve helped grow my business, I invite you to check out the episode!